The Ultimate 90-Day Technical SEO Audit Checklist

A technical SEO audit is the foundation of any successful search campaign. If Google cannot crawl or index your pages properly, your content investments are wasted. This guide provides a step-by-step checklist to optimize your website structure in 90 days.

1. Crawl Diagnostics & Redirect Chains

Start by crawling your site with Screaming Frog or similar tools to diagnose immediate issues:

• Broken Links (404): Fix all internal links leading to dead pages. Either redirect them to relevant content or remove them.
• Redirect Loops (301): Avoid chaining redirects (A → B → C). Always link directly to the final destination URL.